Primitive AXE
Materials Designed :
Logo / Business Card / Letterhead / Signage / Flyers / Employee Training Handbook / Stickers / Apparel / Grand Opening marketing pieces
This isn’t your ordinary axe throwing joint. Primitive AXE incorporates a fun and lively atmosphere with a touch of rustic and organic elegance. The goal of this branding job was to marry these two concepts and provide a visual mark that captured these two attributes, thus the logo was born. The use of a prehistoric axe along with the rusted, patina textured typeface compliments each other and makes the perfect match. Primitive AXE opened up in 2018 and then shortly after opened 2 other facilities in surrounding cities.
![PAxe_Booklet_mockup.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/439e7474-990c-49c5-bf66-6f37eda224bf/PAxe_Booklet_mockup.jpg)
![PAxe-Cards.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/41391460-9bd1-42e3-96d5-ec43a26065c2/PAxe-Cards.jpg)
![Vertical_Flyer_Mockup.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/d4d3a9c2-40b8-4c99-911a-64de44f738ee/Vertical_Flyer_Mockup.jpg)
![PAxe_logo.png](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/37938db0-36b4-43b8-a1e6-8b04bac4baf8/PAxe_logo.png)
![PAxe_IDrinkBeer_Tshirt.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/bb0e8b6f-8072-4e62-8a92-d10c5ebe9448/PAxe_IDrinkBeer_Tshirt.jpg)
![KickinAxes_v1.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/4da94d03-f937-4507-8fd7-57976f562b8e/KickinAxes_v1.jpg)
![64843084_640932006381215_5238741064570896384_n.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/aa137984-8f54-4498-8517-34562df3762b/64843084_640932006381215_5238741064570896384_n.jpg)
![Screen Shot 2021-01-18 at 9.35.39 PM.png](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/13b7ddb5-5dca-455a-9209-bf6958df2504/Screen+Shot+2021-01-18+at+9.35.39+PM.png)
![186480913_1119678138506597_1036591011991012608_n.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/80ce8209-b39e-4b89-a14e-92147b5f7652/186480913_1119678138506597_1036591011991012608_n.jpg)
![62359014_631820390625710_7961556601440043008_n.jpg](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/3e2fdf01-44bc-4efd-96b1-daa56f4a9860/62359014_631820390625710_7961556601440043008_n.jpg)
![](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/37938db0-36b4-43b8-a1e6-8b04bac4baf8/PAxe_logo.png)
![](https://images.squarespace-cdn.com/content/v1/6100a0e787e64a446ee44cde/7d4531be-af40-4c38-a9bf-1d071f1bc162/Strokes.png)
Let’s talk.
Whatever job, big or small, let’s talk about it and get started.